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"Evaluating Trade Mark Dilution from the Perspective of the Consumer"   flag 

(2011) 34 University of New South Wales Law Journal 1053
Lux, Sarah
University of New South Wales Law Journal
Australia

Legislation Cited

Legislation Name Provision
Trade Marks Act 1995 (Cth) s41, s120

Cases and Articles Cited

Case Name Citation(s) Court Jurisdiction †  Date Full Text Citation Index
"The Culture of Trade Marks: An Alternative Cultural Theory Perspective" (2005) 10 Media & Arts Law Review 99 Media & Arts Law Review Australia circa 2005 LexisNexis AU flag 2
"Trade Marks and Language" (2004) 26 Sydney Law Review 193 Sydney Law Review Australia circa 2004 AustLII flag 6
Cadbury Schweppes Pty Ltd v Darrell Lea Chocolate Shops Pty Ltd (No 8) [2008] FCA 470; (2008) 75 IPR 557; [2008] ATPR 42-229 Federal Court of Australia Australia - Commonwealth 11 Apr 2008 AustLII flag 19
"Trade Marks and Freedom of Expression A Call for Caution" (2010) 41 International Review of Intellectual Property and Competition Law 544 International Review of Intellectual Property and Competition Law Germany circa 2010 flag 1
"The Trademark Tower of Babel—Dilution Concepts in International, Us and Ec Trademark Law" (2009) 40 International Review of Intellectual Property and Competition Law 45 International Review of Intellectual Property and Competition Law Germany circa 2009 flag 1
"Has Trade Mark Law Gone Mad?" (2003) 3 New Zealand Intellectual Property Journal 225 New Zealand Intellectual Property Journal New Zealand circa 2003 flag 1
Laugh it Off Promotions CC v SAB International (Finance) BV t/a Sabmark International [2004] ZASCA 76; 2005 2 SA 46; [2004] 4 All SA 151 Supreme Court of Appeal of South Africa South Africa 16 Sep 2004 SAFLII flag 13
"Dilution by Blurring: A Conceptual Roadmap" [2010] Intellectual Property Quarterly 44 Intellectual Property Quarterly United Kingdom circa 2010 Westlaw flag 1
"Because You're Worth It: L'Oréal and the Prohibition on Free Riding" (2010) 73 Modern Law Review 282 Modern Law Review United Kingdom circa 2010 HeinOnline flag 1
"Trade Mark Dilution in Australia?" (2007) 29 European Intellectual Property Review 307 European Intellectual Property Review United Kingdom circa 2007 Westlaw flag 3
"Dilution Down Under: The Protection of Well-Known Trade Marks in Australia" (2006) 28 European Intellectual Property Review 174 European Intellectual Property Review United Kingdom circa 2006 Westlaw flag 2
"The Mark as Expression/The Mark as Property" (2005) 58 Current Legal Problems 491 Current Legal Problems United Kingdom circa 2005 flag 1
"The Myth of Buick Aspirin: An Empirical Study of Trademark Dilution by Product and Trade Names" (2011) 32 Cardozo Law Review 2533 Cardozo Law Review United States circa 2011 HeinOnline / LexisNexis flag 1
"The Grammar of Trade Marks" (2010) 14 Lewis and Clark Law Review 1313 Lewis and Clark Law Review United States circa 2010 HeinOnline / Westlaw flag 1
"Beyond Search Costs: The Linguistic and Trust Functions of Trademarks" [2010] Brigham Young University Law Review 1555 Brigham Young University Law Review United States circa 2010 HeinOnline / LexisNexis flag 1
"Dilution and Trademark Registration" (2008) 17 Transnational Law & Contemporary Problems 713 Transnational Law & Contemporary Problems United States circa 2008 HeinOnline / LexisNexis flag 1
"Lessons From The Trademark Use Debate" (2007) 92 Iowa Law Review 1703 Iowa Law Review United States circa 2007 HeinOnline / LexisNexis flag 1
"Grounding Trademark Law Through Trademark Use" (2007) 92 Iowa Law Review 1669 Iowa Law Review United States circa 2007 HeinOnline / LexisNexis flag 2
"No Reason To Live: Dilution Laws As Unconstitutional Restrictions On Commercial Speech" (2007) 58 South Carolina Law Review 709 South Carolina Law Review United States circa 2007 HeinOnline / LexisNexis flag 1
"A Skeptical View Of The Trademark Dilution Revision Act" (2006) 11 Intellectual Property Law Bulletin 187 Intellectual Property Law Bulletin United States circa 2006 HeinOnline flag 1
"Semiotic Disobedience" (2006) 84 Washington University Law Review 489 Washington University Law Review United States circa 2006 HeinOnline / LexisNexis flag 3
"Dilution" (2006) 106 Columbia Law Review 1029 Columbia Law Review United States circa 2006 HeinOnline / LexisNexis flag 3
"Culture War" (2005) 83 Texas Law Review 1105 Texas Law Review United States circa 2005 HeinOnline / LexisNexis flag 2
"The Semiotic Analysis Of Trademark Law" (2004) 51 UCLA Law Review 621 UCLA Law Review United States circa 2004 HeinOnline / LexisNexis flag 2
"Dilution of a Trademark: European and United States Law Compared" (2004) 94 The Trademark Reporter 1163 The Trademark Reporter United States circa 2004 HeinOnline / Westlaw flag 4
"Trademarks and the Burdened Imagination" (2004) 69 Brooklyn Law Review 827 Brooklyn Law Review United States circa 2004 HeinOnline / LexisNexis flag 2
"Debunking Dilution Doctrine: Toward a Coherent Theory of the Anti-Free-Rider Principle in American Trademark Law" (2004) 56 Hastings Law Journal 117 Hastings Law Journal United States circa 2004 HeinOnline / LexisNexis flag 1
"Diluting the Commercial Speech Doctrine: "Noncommercial Use" and the Federal Trademark Dilution Act" (2004) 71 University of Chicago Law Review 1077 University of Chicago Law Review United States circa 2004 HeinOnline / LexisNexis flag 1
Moseley v v Secret Catalogue, Inc 537 US 418; 123 SCt 1115; 155 L Ed 2d 1; 65 USPQ2d 1801 United States Supreme Court United States 4 Mar 2003 WorldLII flag 38
"The Wages Of Ubiquity In Trademark Law" (2003) 88 Iowa Law Review 731 Iowa Law Review United States circa 2003 HeinOnline / LexisNexis flag 2
Ty Inc v Perryman 306 F3d 509 United States Court of Appeals, Seventh Circuit United States 4 Oct 2002 WorldLII flag 7
Branding' (Industry and Background Note No 503-045 Harvard Business Review 2002 Harvard Business Review United States circa 2002 flag 1
Dustin Hoffman, Plaintiff-Appellee, v Capital Cities/ABC, Incorporated, Defendant, and La Magazine, Inc , Defendant-Appellant 255 F3d 1180 United States Court of Appeals, Ninth Circuit United States 6 Jul 2001 WorldLII flag 11
"The High Price Of (Criticizing) Coffee: The Chilling Effect Of The Federal Trademark Dilution Act On Corporate Parody" (2001) 43 Arizona Law Review 931 Arizona Law Review United States circa 2001 HeinOnline / LexisNexis flag 3
"Breakfast with Batman: The Public Interest in the Advertising Age" (1999) 108 Yale Law Journal 1717 Yale Law Journal United States circa 1999 HeinOnline / Westlaw flag 6
"Critical Cultural and Legal Studies" (1998) 10 Yale Journal of Law & the Humanities 463 Yale Journal of Law & the Humanities United States circa 1998 HeinOnline / Westlaw flag 1
"How and When Do Trademarks Dilute: A Behavioural Framework to Judge "Likelihood" of Dilution" (1993) 83 The Trademark Reporter 149 The Trademark Reporter United States circa 1993 HeinOnline / Westlaw flag 1
"Trademarks Unplugged" (1993) 68 New York University Law Review 960 New York University Law Review United States circa 1993 HeinOnline / LexisNexis flag 9
"The Growing Risk of Self-Dilution" (1992) 82 The Trademark Reporter 570 The Trademark Reporter United States circa 1992 HeinOnline / Westlaw flag 1
"On Owning Information: Intellectual Property and the Restitution Impulse" (1992) 78 Journal of Legal Studies 149 Journal of Legal Studies United States circa 1992 HeinOnline / Westlaw flag 1
"When Is Parody Fair Use?" (1992) 21 Journal of Legal Studies 67 Journal of Legal Studies United States circa 1992 HeinOnline / Westlaw flag 6
"Reexamining Trademark Dilution" (1991) 44 Vanderbilt Law Review 531 Vanderbilt Law Review United States circa 1991 HeinOnline / LexisNexis flag 6
"Objects of Property and Subjects of Politics: Intellectual Property Laws and Democratic Dialogue" (1991) 69 Texas Law Review 1853 Texas Law Review United States circa 1991 HeinOnline / LexisNexis flag 6
"A Critical Analysis of Commercial Speech" (1990) 78 California Law Review 359 California Law Review United States circa 1990 HeinOnline / LexisNexis flag 2
"Expressive Genericity: Trademarks as Language in the Pepsi Generation" (1990) 65 Notre Dame Law Review 397 Notre Dame Law Review United States circa 1990 HeinOnline / LexisNexis flag 6
Wynn Oil Co v Thomas 839 F2d 1183; 5 USPQ2d 1944 United States Court of Appeals, Sixth Circuit United States 24 Feb 1988 WorldLII flag 35
"Are the State Antidilution Laws Compatible With the Natural Protection of Trademarks?" (1985) 75 The Trademark Reporter 269 The Trademark Reporter United States circa 1985 HeinOnline / Westlaw flag 1
Dallas Cowboys Cheerleaders, Inc v Pussycat Cinema, Ltd 604 F2d 200; 5 Media LRep 1814; 203 USPQ 161 United States Court of Appeals, Second Circuit United States 14 Aug 1979 WorldLII flag 92
American Family Life Insurance Co v Hagan 266 FSupp 2d 682 United States circa 1985 Westlaw flag 1
Bihari v Gross 119 FSupp 2d 309 United States circa 1985 Westlaw flag 3
Car-Freshner Corporation v Big Lots Stores Inc 314 FSupp 2d 145 United States circa 1985 Westlaw flag 1
Coca-Cola Co v Gemini Rising, Inc 346 FSupp 1183 United States circa 1985 Westlaw flag 22
Eastman Kodak Co v Rakow 739 FSupp 116 United States circa 1985 Westlaw flag 4
Girl Scouts of the United States of America v Personality Posters Manufacturing Co 304 FSupp 1228 United States Westlaw flag 10
Jews for Jesus v Brodsky 993 FSupp 282 United States Westlaw flag 11
Mattel Inc v MCA Records Inc 296 F3d 896 United States Westlaw flag 1
Mattel v MCA Records 28 FSupp 2d 1120 United States Westlaw flag 5
Planned Parenthood Federation of America Inc v Bucci 42 USPQ2d 1430 United States flag 7
Planned Parenthood Federation of America, Inc v Bucci 159 F3d 1351 United States Westlaw flag 30
Tiffany & Co v Boston Club, Inc 231 FSupp 836 United States Westlaw flag 14
Visa International Service Association v JSL Corporation 610 F3d 1088 United States Westlaw flag 1
"Advertising and the Public Interest: Legal Protection of Trade Symbols" 57 Yale Law Journal 1165 Yale Law Journal United States HeinOnline / Westlaw flag 9
"Gone in Sixty Milliseconds: Trademark Law and Cognitive Science" 86 Texas Law Review 507 Texas Law Review United States HeinOnline / LexisNexis flag 2
"Rational Basis of Trademark Protection, The" 40 Harvard Law Review 813 Harvard Law Review United States HeinOnline / LexisNexis flag 40
Trouble With Trademark 99 Yale Law Journal 759 Yale Law Journal United States HeinOnline / Westlaw flag 6
"-The-Wisp?" 77 Harvard Law Review 520 Harvard Law Review United States HeinOnline / LexisNexis flag 5
"The Reasonable Person in Trademark Law" (2008) 52 StLouis University Law Journal 781 St.Louis University Law Journal United States - Missouri circa 2008 flag 1
Co v Tiffany Productions, Inc 262 NY 482; 188 NE 30 United States - New York flag 10
Co v L'Argene Products Co 324 NYS2d 326 United States - New York flag 1
"t Laugh It Off" (2004) 12 Jutas Business Law 197 Juta's Business Law circa 2004 HeinOnline 1

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